Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage.
Pureology Strength Cure Blonde Shampoo
- Tones and neutralizes brassiness in blonde and lightened hair
- Repairs damage
- Gives hair strength and softness
- Helps prevent future damage
- ZeroSulfate®, 100% Vegan Formula
- Color protection from patented Antifade Complex®
Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to the ends, covering every inch where brassiness may reside. Rinse. For extra toning, leave on longer or repeat washing.