Our story

We are an established family business operated by Jayne, Aimee & Kyra. 

Our legacy comes from Ray Thorby, our father/grandfather, who inspired our passion for perfection, style, elegance and fun. 

We are dedicated to providing a warm and welcoming environment in addition to beautiful hair. With a wonderful team of experienced stylists, your needs will always be met in an abundance of knowledge. 

We invite you to relax, be revived and enjoy. 



Jayne purchased the salon in April 2009 when the decor was tired and the salon ran down. Following a rebrand and full refit the following year, Veronica Jayne transformed, expanding the team from three to six. 

2009 - 2019

In true VJ fashion, we kept the moment going, investing in education and fun to strengthen the team. Between 2009 - 2019, we had a number of conference and training trips that took us to Hawaii, Fiji, Los Angeles, South Africa, Germany, Japan, and Cambodia. 


The entire VJ team attended concerts at the Mission Estate Winery and Black Barn in Hawke’s Bay, Wellington’s Westpac Stadium, Queenstown, Auckland, attended the World of Wearable Art (WOW), and headed along to the Hair Expo in Melbourne and Sydney. Talk about team building, travel, training and togetherness!


We had our most recent refit done in 2019 and now we have the salon of our dreams!


We are entering a new phase of the business with Kérastase and L’Oreal; beautiful brands that epitomise who we are and what we believe: affordable, luxury.  Veronica Jayne continues to be a family based business ( four of our team members are family) with strong values and a commitment to beautiful hair.


In 2011, Veronica Jayne was recognised nationally as a ‘Top Wella Salon’ and Aimee was recognised in a national competition that’s acknowledged internationally. It was a very exciting year to say the least!


We continued to grow - so much so we outgrew our space. Come 2015, we expanded into the shop next door and invited our now manager Kyra to join the team -- bringing our total up to eight.

Our clients are our focus but our environment and team growth is equally important.

We’ve entered regional and national competitions striving to have fun together while enjoying the creativity and freedom competing brings. We focus on building relationships with other like-minded salons and businesses often collaborating with in-salon education training and events.

Veronica Jayne 

We're Palmerston North's premium destination for elegant, on-trend hair in the heart of the Hokowhitu Village. 


Hokowhitu Village

Palmerston North


Tel: 06 358 8737

Opening Hours

Mon: Closed

Tue: 9am - 7pm

Wed: 9am - 5pm

Thu: 9:30am - 8pm

Fri: 9:30am - 4pm

Sat: 9am - 1:30pm

Sun: Closed



© 2023 website design by Sunday Digital | photography Andy Kruy

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