How to create soft, silky hair at home the natural way

Have you noticed your hair is feeling more dry and coarse lately? Discover softer, silkier hair naturally for colour-treated hair with Veronica Jayne's top picks in the Pureology Range.

Hair. We all know it requires its fair share of TLC. Skip the fuss with our powerful Pureology range, bringing professional care to you at home. At VJ, we are over the moon to have these 100% vegan formulas available. Opt for the clean way to treat your scalp!


Replenish and revitalise your hair with this best-selling hydration duo. Once dry hair is restored with the lather of sulfate-free shampoo, while the creamy conditioner creates a silky shine. A formula fit for all hair types, removing dryness through the necessary nutrients.

Strength Cure

For softer strands as strong as sequoias, try the fortifying Strength Care range. Within just one wash, this powerful shampoo conditioner duo will noticeably repair your hair. This antioxidant-rich combination has been crafted to bring health to damaged hair.

Strength Cure Blonde